It has only been a year since the "Pig Food Theory" started the long and short video tug-of-war, but iQiyi has been "abducted" into the same trench by Douyin.
On July 19, Douyin and iQIYI announced that they have reached a cooperation agreement. The two parties will explore the secondary creation and promotion of long video Number List content. iQIYI will authorize Douyin Group to have information network dissemination in its content assets. The two parties have made specific agreements on the two creative forms such as commentary, mixed cutting, and stripping, and will jointly promote the standardized use of long-term video content intellectual property rights.
This means that the creators of platforms such as Douyin, Xigua Video, and Toutiao under Douyin Group can openly and honestly carry out secondary creation of iQIYI film and television copyrights (re-editing, dubbing, and adaptation of film and television works).
In fact, a year ago (June 2021) Gong Yu stated at the 9th China Internet Audio-Visual Conference that "the dismantling and quick viewing of long video content not only violates the copyright of film and television works, but also dissolves film and television works. The artistic value of the film”; why after just one year, the long and short video copyright battle was caught in the story of “you are my niece”?
1. Why are long and short videos drawn with swords?
Time to pull back the first half of 2021. First, in April, Aiyouteng jointly issued a statement with 15 film and television associations, 53 film and television companies and more than 500 actors, calling for copyright protection and boycott of infringing clips. Then in June, Tencent Vice President Sun Zhonghuai improvised "Pig Food Theory", in a dramatic way, pushed the long- and short-video copyright battle to a state of intense tension.
Behind this, traffic is undoubtedly the fuse that accelerates the rigidity of the relationship between long and short video platforms. Since December 2018, the share of monthly user time of Douu and Kuai in the video field exceeded that of Aiyouteng for the first time. Short video It made great progress all the way, day and night eroding the part of the user's time that originally belonged to long videos.
According to Questmobile statistics, during the rise of short and medium video platforms such as Douyin, Kuaishou, and Station B, the number of users increased by more than 25%, which is higher than the 17% of the traditional video industry; In December, the per capita daily usage time of comprehensive videos showed a steady and slightly decreasing trend, and the per capita daily usage time was 97 minutes; while the per capita usage time of short videos (from December 2020 to March 2021) increased from 120 minutes to 125 minutes. minute.